Buyer beware if you play games, even lightly. But for gamers that want to play without brain about burn in LED with Local Dimming maybe better. With low usage, varying the content and 'baby'ing your OLED can live long.
I regret this tv purchase, and will never buy another LG product. If you are unlucky 2 years enough for signs of burn in. LG customer service told me to go away, they won't fix it, even though it's all over their website, and marketing materials that they have addressed the issue, and not to worry about it. I have run the "clear panel noise" four times now. The main advantage seems to be that OLED displays produced by eLEAP technology can achieve an aperture ratio of 60, compared with FMM OLEDs which achieve a. After a month of playing the game a few hours a night, I have heart shaped images burned into the upper right screen, and a temp meter from the game burned into the lower right of the screen.
One would also know that playing the game pulling up the full screen map, and the inventory screen, as well as other screens with different information is a frequent, and common occurrence. If you've played the game, you know there are hearts in the upper right for health, a temp meter and mini map, etc. I set the OLED tv to "game" and played away.
I had zero issues with this tv until I purchased a Nintendo Switch, and played Zelda. That being said, if you are super-concerned about it the IR with OLED then take a look at the Samsung KS8000 as it's a great gaming set and you should be able to get the 65" in the same price range as the OLED 55" - I don't think you can go wrong either way! (When making my purchase last year and doing all my research those were clearly the best 2 options for me so I'm just going off what I learned a few months back as I haven't checked into the 2017 models at all). From my experience it seems the manufacturers have done an excellent job alleviating issues with IR, even with the relatively young OLED tech. I wouldn't worry about the image retention personally (plus the LG's have a "Compensation Cycle" that can run automatically and supposedly resolve any IR issues that may occur). I was worried about IR when I purchased that set and 10 years later she is still as gorgeous as the day she was delivered. I also have a Pioneer Kuro (plasma) that I purchased in 2009. The store display models of previous iPhones may have been experiencing temporary image retention and not permanent burn in.
I'm a March Madness fanatic and have watched practically every game (static scoreboards/HUD) with no IR whatsoever. I’ve never seen an iPhone OLED screen with burn in artifacts except display models at the store - no evidence of one anywhere on the internet either. I've had marathon gaming sessions (e.g., FFXV, Hitman, Rachet & Clank, Horizon:ZD, ME: Andromeda) with no issues afterwards. I'm either watching sports or playing video games 95% of the time on my OLEDC6 that I purchased in November.